{"title":"New Arrivals","description":"\u003cp\u003e\u003cstrong\u003eDiscover Our Latest Additions\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eStep into the new season with our New Arrivals collection. We are thrilled to introduce a fresh, thoughtfully designed lineup of clothing that seamlessly blends India's rich heritage with contemporary, everyday silhouettes.\u003c\/p\u003e\n\n\u003cp\u003eFrom breezy, breathable cottons to intricately embroidered resort wear, every new piece is a testament to sustainable craftsmanship and timeless elegance. Designed with the modern woman in mind, these latest styles offer effortless comfort and versatile beauty for any occasion.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eExplore our newest creations and be the first to refresh your wardrobe with these future classics.\u003c\/em\u003e\u003c\/p\u003e","products":[{"product_id":"fafa-shirts","title":"FAFA shirts","description":"\u003cp\u003e\u003cstrong\u003eThe Artisan Botanical Resort Shirt\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBreathe life into your everyday wardrobe with our Artisan Botanical Resort Shirt. Inspired by vintage herbariums and slow, sun-drenched afternoons, this piece effortlessly blends nature-inspired artistry with modern comfort.\u003c\/p\u003e\n\n\u003cp\u003eCrafted from premium, lightweight cotton, this shirt is designed to keep you cool and comfortable all day long. The standout feature is the exquisite, hand-drawn style botanical embroidery scattered across the fabric—featuring delicate wildflowers and herbs like Rosemary, Olives, and Raspberry. Finished with a classic camp collar and natural-look buttons, it brings an elevated, earthy vibe to your casual lineup.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFit:\u003c\/strong\u003e Relaxed Boxy Fit — Cut generously through the body to provide a contemporary, unstructured silhouette that flatters all body types while allowing for maximum airflow.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e 100% Breathable Cotton — Soft, lightweight, and natural. Woven to keep you cool in warm weather.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDesign:\u003c\/strong\u003e Intricate Botanical Embroidery — Vibrant threadwork detailing herbs and florals with vintage-style text labeling.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCollar:\u003c\/strong\u003e Classic Camp Collar — A relaxed, open neckline that channels a timeless, retro resort-wear aesthetic.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eCare Instructions:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMachine wash cold on a gentle cycle with like colors.\u003c\/li\u003e\n  \u003cli\u003eDo not bleach.\u003c\/li\u003e\n  \u003cli\u003eLine dry in the shade to preserve the thread colors.\u003c\/li\u003e\n  \u003cli\u003eWarm iron inside out if needed (do not iron directly over the embroidery).\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"IDAM","offers":[{"title":"Cotton \/ S","offer_id":45659790704687,"sku":null,"price":1900.0,"currency_code":"INR","in_stock":true},{"title":"Cotton \/ M","offer_id":45659790737455,"sku":null,"price":1900.0,"currency_code":"INR","in_stock":true},{"title":"Cotton \/ L","offer_id":45659790770223,"sku":null,"price":1900.0,"currency_code":"INR","in_stock":true},{"title":"Cotton \/ XL","offer_id":45659790802991,"sku":null,"price":1900.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/8781\/8287\/files\/IMG_6134.jpg?v=1783405647"},{"product_id":"rangoli","title":"Rangolii","description":"\u003cp\u003e\u003cstrong\u003eThe Rangoli Dress\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eStep into the warmth of the season with the Rangoli Dress, a vibrant celebration of color and classic weaving. Crafted from authentic, breathable Madras cotton, this dress features the timeless \"kattam\" check pattern in a bold, eye-catching palette. Designed to flatter, it boasts a beautifully fitted bodice with delicate straps and a customizable corset-tie back, flowing effortlessly into a relaxed, breezy skirt.\u003c\/p\u003e","brand":"IDAM","offers":[{"title":"Madras Cotton \/ S-M \/ smaller checks","offer_id":45725394894895,"sku":null,"price":1800.0,"currency_code":"INR","in_stock":true},{"title":"Madras Cotton \/ L-XL \/ smaller checks","offer_id":45725394993199,"sku":null,"price":1800.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/8781\/8287\/files\/IMG_5874.jpg?v=1785569229"},{"product_id":"crimson","title":"Crimson","description":"\u003cp\u003eA contemporary color-block shirt designed with an eye-catching pattern for a modern , effortless look . Featuring a relaxed fit , Button - down front , halt sleeves , and delicate floral embroidery , this shirt blend comfort with artisic charm . Perfect for casual outings , everyday wear , or pairing with jeans for a stylish statement .\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"IDAM","offers":[{"title":"S","offer_id":45659797979183,"sku":null,"price":1950.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":45659798011951,"sku":null,"price":1950.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":45659798044719,"sku":null,"price":1950.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":45659798077487,"sku":null,"price":1950.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/8781\/8287\/files\/20260514_093842_jpg.jpg?v=1783404357"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/8781\/8287\/collections\/ChatGPT_Image_Jun_27_2026_12_05_53_PM.png?v=1782542202","url":"https:\/\/idamstore.co\/collections\/new-arrivals.oembed","provider":"IDAM","version":"1.0","type":"link"}